1 — Discovery & Platform Selection
Shopify, WooCommerce, BigCommerce, headless? We pick based on your products, scale, team, and budget. Recommendation in writing within 48 hours.
Why It Matters
Why Ecommerce Works for Art & Prints
Art print stores live and die on detail — paper stock, framing options, edition sizes, signed-vs-unsigned. We build ecommerce around variant-heavy products, high-resolution zoom, and shipping that protects the print across borders.
Canadian Ecommerce Grows 14%/Year
Online retail in Canada is now over $80B annually. Brands without a strong online store are leaving money on the table every quarter.
Mobile = 60% of Orders
Most carts are filled on a phone, not a desktop. If your mobile UX is clunky, you lose 30%+ of orders before checkout.
Cart Abandonment is 70%
Industry average is brutal. The fix isn't more emails — it's better checkout UX, transparent shipping, multiple payment options.
Speed = Conversions
1 second of extra load time = 7% drop in conversions. We hit Lighthouse 90+ even on heavy product catalogs.
Edition & Provenance Matter
Limited editions, certificates of authenticity, artist bios — provenance is a conversion driver for collectors. Proper metadata builds trust.
Print-on-Demand Integration
Pixels-to-product fulfillment requires integration with POD providers (Printful, Gelato, Society6). Done well, scales infinitely with no inventory.
Visual-Heavy PDPs
Art is the product. PDPs need huge zoomable images, in-context room mockups, multiple framing options shown live.
Gallery & Collection Curation
Browsing by collection, theme, color, room — curated paths sell 2× over single-product search. Editorial UX wins.
How We Work
Our Ecommerce Build Process for Art & Prints
2 — Brand & Visual Design
Custom theme design — homepage, collection, product, cart, checkout. Mockups in Figma, approved before any development starts.
3 — Theme & Custom Functionality
Clean Liquid (Shopify) or PHP (WooCommerce) — no app overload. Custom features (subscriptions, B2B pricing, multi-currency) built right.
4 — Product Catalog & Migration
If you're moving from another platform, we handle the migration: products, customers, orders, redirects. Zero data loss, minimum downtime.
5 — Payment, Shipping & Tax Setup
Stripe, ShopPay, Apple/Google Pay, Canada Post integration, automatic tax calculation by province. Test orders end-to-end before launch.
6 — Launch & Conversion Optimization
Soft launch, full launch, then ongoing CRO — A/B test product pages, checkout flow, upsells. We don't stop at "live."
Whether it's your first store or a migration off another platform, every art and prints project follows the same six steps with a fixed quote and timeline.
Free Ecommerce Audit
Tell us about your store
Whether you're launching from scratch or migrating from another platform, we'll review your needs and reply within one business day with a recommended platform, scope, and timeline for your art and prints business.
Limited offer Get a free ecommerce SEO analysis of your store within 24 hours — normally $250, now $0.