1 — Discovery & Platform Selection
Shopify, WooCommerce, BigCommerce, headless? We pick based on your products, scale, team, and budget. Recommendation in writing within 48 hours.
Why It Matters
Why Ecommerce Works for B2B Wholesale
B2B wholesale ecommerce isn't B2C with bulk pricing — it's account approval, tiered catalogs, NET-30 terms, sales-rep portals, and reorder workflows. We build platforms that respect the way wholesale buyers actually purchase.
Canadian Ecommerce Grows 14%/Year
Online retail in Canada is now over $80B annually. Brands without a strong online store are leaving money on the table every quarter.
Mobile = 60% of Orders
Most carts are filled on a phone, not a desktop. If your mobile UX is clunky, you lose 30%+ of orders before checkout.
Cart Abandonment is 70%
Industry average is brutal. The fix isn't more emails — it's better checkout UX, transparent shipping, multiple payment options.
Speed = Conversions
1 second of extra load time = 7% drop in conversions. We hit Lighthouse 90+ even on heavy product catalogs.
Tiered Pricing & Net Terms
B2B needs customer-specific pricing, volume discounts, net-30/60 invoicing, PO numbers. Standard ecommerce platforms struggle — proper B2B is custom.
Minimum Order Quantities
MOQs by SKU, by customer tier, by region. Cart validation, MOQ display, and pack-size logic all need to work seamlessly.
Approved Catalog Per Customer
Different customers see different products, prices, and stock levels. Login-gated catalogs are standard for serious B2B.
Sales Rep & Self-Service Mix
Some orders go through reps, some through self-service. Both flows need to share customer data and order history.
How We Work
Our Ecommerce Build Process for B2B Wholesale
2 — Brand & Visual Design
Custom theme design — homepage, collection, product, cart, checkout. Mockups in Figma, approved before any development starts.
3 — Theme & Custom Functionality
Clean Liquid (Shopify) or PHP (WooCommerce) — no app overload. Custom features (subscriptions, B2B pricing, multi-currency) built right.
4 — Product Catalog & Migration
If you're moving from another platform, we handle the migration: products, customers, orders, redirects. Zero data loss, minimum downtime.
5 — Payment, Shipping & Tax Setup
Stripe, ShopPay, Apple/Google Pay, Canada Post integration, automatic tax calculation by province. Test orders end-to-end before launch.
6 — Launch & Conversion Optimization
Soft launch, full launch, then ongoing CRO — A/B test product pages, checkout flow, upsells. We don't stop at "live."
Whether it's your first store or a migration off another platform, every B2B wholesale brands project follows the same six steps with a fixed quote and timeline.
Free Ecommerce Audit
Tell us about your store
Whether you're launching from scratch or migrating from another platform, we'll review your needs and reply within one business day with a recommended platform, scope, and timeline for your B2B wholesale brands business.
Limited offer Get a free ecommerce SEO analysis of your store within 24 hours — normally $250, now $0.