1 — Discovery & Platform Selection
Shopify, WooCommerce, BigCommerce, headless? We pick based on your products, scale, team, and budget. Recommendation in writing within 48 hours.
Why It Matters
Why Ecommerce Works for Beauty & Cosmetics
Beauty ecommerce converts on swatches, ingredient transparency, shade matching, and reviews with photo proof. We build stores that lean on those signals — and on subscription, sample programs, and bundles that lift average order value.
Canadian Ecommerce Grows 14%/Year
Online retail in Canada is now over $80B annually. Brands without a strong online store are leaving money on the table every quarter.
Mobile = 60% of Orders
Most carts are filled on a phone, not a desktop. If your mobile UX is clunky, you lose 30%+ of orders before checkout.
Cart Abandonment is 70%
Industry average is brutal. The fix isn't more emails — it's better checkout UX, transparent shipping, multiple payment options.
Speed = Conversions
1 second of extra load time = 7% drop in conversions. We hit Lighthouse 90+ even on heavy product catalogs.
Shade & Match Discovery
Foundation, lipstick, hair color — customers need shade matching tools. Quizzes, AR try-on, virtual shade finders boost conversion 40%+.
Subscription & Replenishment
Skincare, haircare, supplements — products that run out. Recurring billing and replenishment reminders 3× customer LTV.
UGC & Reviews Drive Sales
Before/after photos, video reviews, influencer content — beauty buys are social-validation-heavy. Reviews on every PDP.
Ingredient Transparency
Clean, vegan, cruelty-free, INCI listings — modern beauty customers research ingredients. Detailed PDPs convert better.
How We Work
Our Ecommerce Build Process for Beauty & Cosmetics
2 — Brand & Visual Design
Custom theme design — homepage, collection, product, cart, checkout. Mockups in Figma, approved before any development starts.
3 — Theme & Custom Functionality
Clean Liquid (Shopify) or PHP (WooCommerce) — no app overload. Custom features (subscriptions, B2B pricing, multi-currency) built right.
4 — Product Catalog & Migration
If you're moving from another platform, we handle the migration: products, customers, orders, redirects. Zero data loss, minimum downtime.
5 — Payment, Shipping & Tax Setup
Stripe, ShopPay, Apple/Google Pay, Canada Post integration, automatic tax calculation by province. Test orders end-to-end before launch.
6 — Launch & Conversion Optimization
Soft launch, full launch, then ongoing CRO — A/B test product pages, checkout flow, upsells. We don't stop at "live."
Whether it's your first store or a migration off another platform, every beauty and cosmetics brands project follows the same six steps with a fixed quote and timeline.
Free Ecommerce Audit
Tell us about your store
Whether you're launching from scratch or migrating from another platform, we'll review your needs and reply within one business day with a recommended platform, scope, and timeline for your beauty and cosmetics brands business.
Limited offer Get a free ecommerce SEO analysis of your store within 24 hours — normally $250, now $0.