1 — Discovery & Platform Selection
Shopify, WooCommerce, BigCommerce, headless? We pick based on your products, scale, team, and budget. Recommendation in writing within 48 hours.
Why It Matters
Why Ecommerce Works for Clothing & Fashion
Fashion ecommerce wins on photography, fit confidence, and free returns done right. We build stores with model galleries, size-prediction tools, and return logistics tuned to keep refunded inventory back on the shelf — not in landfill.
Canadian Ecommerce Grows 14%/Year
Online retail in Canada is now over $80B annually. Brands without a strong online store are leaving money on the table every quarter.
Mobile = 60% of Orders
Most carts are filled on a phone, not a desktop. If your mobile UX is clunky, you lose 30%+ of orders before checkout.
Cart Abandonment is 70%
Industry average is brutal. The fix isn't more emails — it's better checkout UX, transparent shipping, multiple payment options.
Speed = Conversions
1 second of extra load time = 7% drop in conversions. We hit Lighthouse 90+ even on heavy product catalogs.
Sizing & Fit = Conversion
70% of fashion returns are sizing-related. Better size guides, AR try-on, and clear fit specs reduce returns and boost LTV.
Visual Merchandising Online
Lifestyle photography, model shots, video on PDPs — fashion ecommerce lives or dies on visual quality. Stock photos kill conversion.
Seasonal Drop Strategy
Fashion is calendar-driven — SS/FW collections, holiday capsules, summer sale. Pre-launch waitlists and drop hype drive 30–50% of revenue.
Mobile-First Shopping
75% of fashion ecom traffic is mobile. One-handed scroll UX, large product images, fast checkout — non-negotiables.
How We Work
Our Ecommerce Build Process for Clothing & Fashion
2 — Brand & Visual Design
Custom theme design — homepage, collection, product, cart, checkout. Mockups in Figma, approved before any development starts.
3 — Theme & Custom Functionality
Clean Liquid (Shopify) or PHP (WooCommerce) — no app overload. Custom features (subscriptions, B2B pricing, multi-currency) built right.
4 — Product Catalog & Migration
If you're moving from another platform, we handle the migration: products, customers, orders, redirects. Zero data loss, minimum downtime.
5 — Payment, Shipping & Tax Setup
Stripe, ShopPay, Apple/Google Pay, Canada Post integration, automatic tax calculation by province. Test orders end-to-end before launch.
6 — Launch & Conversion Optimization
Soft launch, full launch, then ongoing CRO — A/B test product pages, checkout flow, upsells. We don't stop at "live."
Whether it's your first store or a migration off another platform, every clothing and fashion brands project follows the same six steps with a fixed quote and timeline.
Free Ecommerce Audit
Tell us about your store
Whether you're launching from scratch or migrating from another platform, we'll review your needs and reply within one business day with a recommended platform, scope, and timeline for your clothing and fashion brands business.
Limited offer Get a free ecommerce SEO analysis of your store within 24 hours — normally $250, now $0.