1 — Discovery & Platform Selection
Shopify, WooCommerce, BigCommerce, headless? We pick based on your products, scale, team, and budget. Recommendation in writing within 48 hours.
Why It Matters
Why Ecommerce Works for Books & Media
Book and media stores manage massive SKU catalogs, ISBNs, contributor metadata, and recommendation logic. We build with the cataloging and discovery infrastructure publishers and resellers actually need — not the toy version most platforms ship with.
Canadian Ecommerce Grows 14%/Year
Online retail in Canada is now over $80B annually. Brands without a strong online store are leaving money on the table every quarter.
Mobile = 60% of Orders
Most carts are filled on a phone, not a desktop. If your mobile UX is clunky, you lose 30%+ of orders before checkout.
Cart Abandonment is 70%
Industry average is brutal. The fix isn't more emails — it's better checkout UX, transparent shipping, multiple payment options.
Speed = Conversions
1 second of extra load time = 7% drop in conversions. We hit Lighthouse 90+ even on heavy product catalogs.
Discovery Through Curation
Books don't sell themselves — curated lists, themed collections, author features, editorial picks drive 70% of book ecommerce.
Reviews Are the Currency
Star ratings, written reviews, "customers who bought this also bought" — algorithmic discovery is non-negotiable for books.
Digital & Physical Together
Audiobooks, eBooks, physical copies, bundles — modern book stores need unified catalogs across formats.
Author Pages Build Brand
Each author needs their own pages, content, social integration. Author SEO and email lists drive recurring sales.
How We Work
Our Ecommerce Build Process for Books & Media
2 — Brand & Visual Design
Custom theme design — homepage, collection, product, cart, checkout. Mockups in Figma, approved before any development starts.
3 — Theme & Custom Functionality
Clean Liquid (Shopify) or PHP (WooCommerce) — no app overload. Custom features (subscriptions, B2B pricing, multi-currency) built right.
4 — Product Catalog & Migration
If you're moving from another platform, we handle the migration: products, customers, orders, redirects. Zero data loss, minimum downtime.
5 — Payment, Shipping & Tax Setup
Stripe, ShopPay, Apple/Google Pay, Canada Post integration, automatic tax calculation by province. Test orders end-to-end before launch.
6 — Launch & Conversion Optimization
Soft launch, full launch, then ongoing CRO — A/B test product pages, checkout flow, upsells. We don't stop at "live."
Whether it's your first store or a migration off another platform, every books and media brands project follows the same six steps with a fixed quote and timeline.
Free Ecommerce Audit
Tell us about your store
Whether you're launching from scratch or migrating from another platform, we'll review your needs and reply within one business day with a recommended platform, scope, and timeline for your books and media brands business.
Limited offer Get a free ecommerce SEO analysis of your store within 24 hours — normally $250, now $0.